How to Win in Today’s Real Estate Market with Matt Lavinder | John Crossman Podcast. (S4E14)
The Crossman Conversation: CEO Edition
Friday, April 3, 2026 - 28 minutes
In this episode of The Crossman Conversation, John Crossman talks with Matt Lavinder, founder of New Again Houses Franchising, about how affordability pressures and limited housing inventory have reshaped residential real estate markets nationwide. Lavinder explains why today’s investors must specialize, execute at a high level, and create measurable value through strategy, construction quality, and strong relationships rather than relying on passive income expectations. Drawing on experience scaling a 55+ location franchise system, he shares practical insights for operators working in both small towns and major metros. As Crossman puts it, “Real Estate is something you can make a ton of money at, but you have to be walking around in the dirt sometimes.”
