Strategic Communications & Purpose-Driven Storytelling | Wendy J. Roundtree with John Crossman, (S5E13)
The Crossman Conversation
Wednesday, March 25, 2026 - 28 minutes
In this episode of The Crossman Conversation, host John Crossman speaks with strategic communications expert and social impact leader Wendy J. Roundtree, APR, founder of Jarel Communications, about how purpose-driven storytelling helps organizations engage audiences and create lasting community impact.
Drawing on her experience supporting public agencies, nonprofits, and mission-driven organizations across sectors including education, health equity, philanthropy, and homelessness, Wendy shares practical insight on leadership and communications strategy.
Named Trailblazer Professional of the Year by the Public Relations Society of America Sunshine District, an Orlando Magazine Woman of the Year, and a Woman Who Means Business by the Orlando Business Journal, Wendy offers valuable insight for professionals working in strategic communications, nonprofit leadership, public sector engagement, and purpose-driven organizations.
“Wendy represents the very best in purpose-driven leadership—someone who understands strategic communications at the highest level and uses storytelling to create real impact in communities,” says Crossman.
This episode is ideal for professionals interested in strategic communications, nonprofit communications, public sector leadership, and mission-driven storytelling.
