John Crossman & Scott Kelly: Mastering Relationship-Based Sales & Investor Pitches. (S5E38)
The Crossman Conversation
Saturday, September 19, 2026 - 28 minutes
Unlock the secrets to building authentic, long-lasting connections in sales and fundraising with John Crossman and special guest Scott Kelly. In this insightful conversation, Scott reveals why relationship-based approaches triumph over transactional tactics. Learn how to genuinely understand your prospect's pain points, the art of strategic research (beyond surface-level likes), and why giving first with no expectation is the ultimate sales superpower. Scott shares critical advice for entrepreneurs pitching investors – emphasizing preparation, respect for time, and the vital role of follow-up. He also explains how karma in business pays dividends and how to “be so great they can’t ignore you.”
Scott Kelly is the CEO of Business Accelerator Black Dog Venture Partners and founder of VC Fast Pitch. You can connect with him on LinkedIn at Black Dog CEO or email scott@blackdogvp for startup tools. The host, John Crossman, also mentions his book (title not provided) and the classic advice from Steve Martin.
Don't miss this episode packed with actionable strategies for anyone looking to refine their approach to sales and professional networking. Subscribe to The Crossman Conversation, leave us a review, and share this episode with someone who would find it valuable!
