S1E47 John welcomes MARK SALMON, president of Appliance Direct in Orlando, to the Conversation.
The Crossman Conversation
Saturday, November 26th, 2022 - 26 minutes
Marketing is a critical component to any business, regarding of its scope, or its breadth. Today's guest is a marketing expert, one who joined forces with a popular spokesperson in TV ads to create an excitement and audience that has not only served Orlando, but their brand is known around the world. He shares from his experience, and speaks to what is a good idea...and also what doesn't work, even for well-known brands, companies that make changes that aren't as helpful as they hoped.